Identity
& Context
I am Cornelius Wells (professionally known as 3lot3ro), a Creative Technologist and Visual Artist based in Los Angeles.
My work sits at the intersection of cinematic storytelling, VFX pipelines, and emerging generative tools. I don't just use AI; I integrate it into complex workflows to accelerate look development and unlock new visual languages.
I value directness, strategy, and honest tradeoffs over hype.
Core Focus
- Design
- VFX
- Creative Direction
- AI Systems
Experience
Magnopus
2025AI Creative Specialist
Contributed to "The Wizard of Oz" immersive project. Integrated AI into VFX workflows for rapid iteration and look dev.
Imagine Learning Studios
2026AI Design Lead (Contract)
Built scalable pipelines for educational content, book trailers, and curriculum visuals.
Client Work
2021Creative Technologist / Visual Artist
Universal Music Group
2025Creative Technologist / Visual Artist
Artist visual systems and campaign-ready assets.
HYBE x Geffen
2024Creative Technologist / Visual Artist
Debut visual development.
Warner Bros. Records
2025Creative Technologist / Visual Artist
Anniversary campaign visuals.
LG
2024Creative Technologist / Visual Artist
Promotional animation for a new phone launch campaign.
RCA Records
2024Creative Technologist / Visual Artist
Live performance visual work.
Platoon
2023Creative Technologist / Visual Artist
Made artworks for Apple-owned label campaigns.
What The Duck Music
2024Creative Technologist / Visual Artist
Created full album artwork package including cover, vinyl artwork, and sleeve design.
CNM Entertainment
2025Creative Technologist / Visual Artist
Visual work for label roster.
Udio
2025Creative Technologist / Visual Artist
Artist-facing visual systems.
Ansonia Records
2024Creative Technologist / Visual Artist
Visual development support.
Happy Color
2024Creative Technologist / Visual Artist
Created artwork for a digital coloring book.