Photorealistic Spec Ad

Contribution

• Developed a full ad concept from storyboard through final delivery, treating the piece as a real production brief rather than an art experiment.
• Evaluated and selected across multiple model architectures for photorealism, lighting accuracy, and material rendering — choosing outputs that could survive close-up review.
• Applied structured quality passes for artifact detection, temporal consistency, and brand-appropriate tone before final composite and grade.

Process

1. 01Started with a clear commercial brief: product-forward, cinematic lighting, photorealistic finish — no room for stylization to carry weak outputs.
2. 02Ran comparative generation passes across models, scoring outputs for realism, coherence, and production readiness.
3. 03Composited, graded, and polished the final piece to broadcast-adjacent quality standards.