Contribution
- Designed the visual treatment and motion language for the launch concept.
- Produced animation passes optimized for digital promotional placements.
- Balanced product clarity with cinematic pacing to keep both message and mood strong.
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Selected Work
LG
Product Launch Animation
Launch animation work for LG to support a new phone campaign moment.
Timeline
2024
Role
Visual Artist
Team
LG
Tools
ComfyUI / Photoshop / Midjourney / Nano Banana / Premiere / After Effects
Process
- 01Mapped campaign goals into motion beats and key reveal moments.
- 02Built styleframes and transitions around product highlights.
- 03Finalized export variants for delivery across campaign channels.
Impact
Delivered a high-energy launch piece that elevated product storytelling.